Friday, July 23, 2010

Brand Spankin' New Stitch Lab Web Site

One of my latest creative endeavors isn't of a crafty nature.

Well, it kind of is.

I'm thrilled to announce the launch of the brand new Stitch Lab web site, designed and built by ... me! For the last six months or so, we've gone through countless versions, gathered massive amounts of content, edited hundreds of photos and built a ginormo-awesome web site for my favorite crafty spot on the planet. It was a huge undertaking, but even in its most stressful moments, was a true labor of love and a joy to work on.

It's so exciting to know how much incredible growth the Stitch Lab has had in the last few years. From a few classes a week in Leslie's backyard studio a few years ago, to dozens of classes a week (and more than 90 different classes on the roster) with almost 10 instructors and a bustling retail shop, I'm simply blown away by what Leslie has inspired and created.

The new web site is built to handle the high volume of enrollments, to share resources for students and to convey the spirit and fun of the Stitch Lab. I can't tell you how satisfying it is to see it up and running.

And it's still growing! More resources will be added, and a fully-functioning blog will be integrated so Leslie and Carol can share their favorite crafty tidbits and what's new in the shop. (mmmmm .... fabric .....)

I hope that even if you aren't in Austin, you'll pop by and check it out and let us know what you think. I feel really lucky to be a part of the Stitch Lab gang, and honestly quite honored to be tasked with creating the Stitch Lab online presence. I'm excited to see what growth the next few years have in store for us!


  1. The website looks fantastic! It is colorful and well organized.

  2. The new site is just beautiful. It ties in so well with the lovely studio itself. With your exquisite design, you have helped mold a real "brand" for Stitch Lab.

    That word ("brand") makes me squirm a little, but I can't think of a better word right now.

  3. Too exciting!! I'm off to check it out right now....

  4. Bravo you! The site is beautiful.

    I clicked onto the tips and tricks and I can't tell you how much I appreciate the information for presser feet, walking feet, and threads. After having been away from sewing and all things machine for at least 15 years, I am finding myself in a whole new world! The information provided on the site is a huge, huge help.

  5. It looks amazing,Rach! It looks like a perfect reflection of Leslie and the Stitch Lab. I am sure that she is giddy!

  6. I will you all the very best with your new venture your website is beautiful


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